6 top reasons for using bLoyal as a Customer Relationship Management tool.
bLoyal adds an extension to what NCR Counterpoint standardly offers for loyalty programs.
1. Offers and Promotions
Loyalty Offers and Promotions
Offers and promotions enhance your loyalty reward programs by offering short-term values that generate immediate sales and complement long-term loyalty member rewards. Offers and promotions work to your advantage in many ways. They provoke interest in new products, give members an opportunity to try something different, provide added value to your customers to help encourage loyalty, and ultimately generate more revenue for your business. bLoyal’s loyalty system gives you endless opportunities for offering sales and promotions to members and member segments.
Offers and Promotions from bLoyal allow you to go beyond the old style punch card by introducing exclusive loyalty program member benefits, scaled to help meet your specific needs and goals.
- Gift Card Sales Promotions
Gift card marketing and promotions give you multiple opportunities to gain return customers and repeat sales.
As an example: If you offer a $5 gift card with a purchase of $25 or more, there’s an excellent chance that customer will either return to use the gift card or give it to someone else. Either way, statistically, there’s a 68% chance that the returning shopper will spend significantly more than the $5 offered.
Also, since bLoyal gift cards are loyalty enabled, every gift card can become a loyalty card, creating a new opportunity for building customer relationships.
- Buy One Get One Loyalty Promotions
By one get one (BOGO) loyalty promotions are easy to configure within the bLoyal system, and despite the name, you aren’t limited in what you can offer. Buy-one-get-one promotions can span multiple product categories and use any combination of qualifiers and quantity pairings.
For example,
offer a buy two get one 50% off, promotion, or buy three and get bonus loyalty points.
With bLoyal’s loyalty system, the combinations are limitless and give you opportunities to create unique offers.
Digital and print coupons significantly influence customer loyalty, sales, and word-of-mouth marketing. Customers are much more likely to be loyal to a business that provides coupons and more willing to tell friends about that business, however, the coupons need to be relevant to the consumer. bLoyal combines the power of loyalty member segmentation with targeted coupon creation and distribution, so you can create exclusive coupon loyalty offers for your members and distribute them through bLoyal built-in outbound marketing tools, or post shareable, viral coupons across your social media accounts.
2. Frequent Buyer Programs
- Frequent Buyer Programs with bLoyal’s Loyalty Software
The following feature would be in addition to or instead of anything that you might currently be doing through NCR Counterpoint.
Building loyalty with frequent buyer programs provides a great way to reward customers for shopping with you often, or for choosing specific products or manufacturers regularly. bLoyal’s loyalty system lets you configure any frequent buyer rewards that you want, in real-time or for any other reason. With flexible points, coupons, and recurring purchase benefits, you can configure custom programs that provide value to your members instantly while encouraging more return visits.
- Frequent Buyer Loyalty Reward Points
Rewarding your customers doesn’t mean you need to give them discounts every single time they shop. Establishing a point’s reward system provides incentives that add up over time, so your members know that once they reach a certain level of point’s rewards, they can redeem those points for a valuable rewards experience. You can set thresholds to reward customers for a certain number of visits, spending a set amount of money over time or within a limited period, or award bonus points for specific products or categories. The options are truly limitless.
Frequent buyer programs from bLoyal were designed so that you can reward loyal customers for what you want, when you want, how you want.
- Dollar Amount or Cash Back Loyalty Rewards
Launching frequent buyer programs that are based on dollar amounts are effective at increasing both short and long-term customer spending. For example, you can offer $10 back on purchases of $150 or more, and provide a dollar reward amount on a gift card, or offer a coupon with a time limit. Dollar loyalty programs sometimes offer shipping credits based on spending caps, dollar amount discounts on future purchases, and more.
- Award Programs with Tiers
Offering tiered loyalty rewards programs gives your members goal-based incentives to shop more often. Tiered programs can be implemented based on the number of visits, point value, or how much a customer spends during a period. Each rewards program
tier offers new benefits and rewards, with incentives to either maintain that loyalty tier, or reach it again after the related rewards have been redeemed.
- Electronic Punch Card Loyalty
Electronic punch cards are a simple way to award members for frequent visits, purchasing a particular product, or choosing items from a certain manufacturer repeatedly. Digital loyalty punch cards can be configured in multiple ways and activated through many member check-in options from point of sale devices to mobile phones or loyalty gift cards.
- Segmented Frequent Buyer Programs
One of the most powerful features of bLoyal’s loyalty software is the ability to segment loyalty members based on anything you want and reward customers based on where they are in the buyer’s journey as an individual. This level of targeting is powerful and personal, and with bLoyal you can offer targeted frequent buyer programs to different market segments based on
their interests, demographics, preferred store, or custom channels.
Frequent buyer rewards programs configured through bLoyal’s loyalty software are completely customizable to reach your customers in personal ways to create stronger, longer lasting relationships and boost the lifetime value of your members.
3. Outbound Marketing
Engage program members with the outbound marketing tools that are built right into the bLoyal system. You don’t need a separate, third-party system to send out exclusive offers through email, text, social blasts or remarketing campaigns. Segmented lists and categories keep your member contacts organized, so you can send targeted promotions to users based on their demographics, behaviors, and preferences without the hassle of managing separate mailing databases.
- Loyalty Marketing with Email
Bulk emailing within bLoyal is simple. You can create newsletters with custom branded templates and send them to member groups or all members. Send event announcements, promotional campaigns, exclusive member content, surveys, and easily track engagements from
and promotions based on real engagement metrics.
Schedule promotional announcements, coupons, event invitations, and more to reach your members anywhere through text message marketing. Members can opt-in or out at any time, and you can personalize messages for each user. Text message loyalty marketing is an excellent way to grow your audience, and it’s all possible in the bLoyal system without leaving your loyalty dashboard.
4. Remarketing with bLoyal
Remarketing helps you increase average order value and frequency by targeting loyalty program members based on their purchase history and other trackable loyalty program behaviors. Create remarketing campaigns by downloading segmented customer lists from bLoyal and
adding this data as a ‘custom audience’ on your next campaign.
- Loyalty Rewards and Outbound Marketing
bLoyal offers a single platform for managing all of your outbound marketing and loyalty program efforts from one location. Engagements are linked to each member’s profile in our 360 CRM, as well as our reporting system, so you can view loyalty program engagement history
and evaluate the effectiveness of your targeting.
5. Segmentation
Marketing and Loyalty Segmentation
Member segmentation is a fundamental part of every loyalty rewards program and outbound marketing campaign. bLoyal’s built-in options give you the power to deliver the right rewards to the right customers at the right time. bLoyal provides static, dynamic , and SKU level dynamic segmentation options to help you make sure your engagements are on target and truly relevant to each of your members.
Members can be added to segmented loyalty lists automatically during sign-up, based on their demographics or where and how they signed-up, as well as being able to opt into segments online. Managers can create segmented loyalty lists manually, or lists can be automatically populated based on user behaviors and more.
Valuing your customer’s time is key to building a successful loyalty program. Marketing segmentation from bLoyal allows you to send the right message to the right customer’s at the right time.
Static segmentation is simple and intuitive within the bLoyal system. Mailing list managers can create member lists based on any criteria, directly within the system and use bLoyal’s outbound marketing tools to send out targeted sales, promotions, announcements, and more. Once created, managers can make changes to static lists manually. Static lists are useful for running short-term campaigns or sending engagement announcements that only apply to a very particular group of people.
Dynamic marketing segmentation is an automated grouping of members based on any combination of behaviors and/or demographics.
For example, you can configure bLoyal to add every member of a particular demographic who has shopped at a specific store location to a precisely targeted mailing list. Customer history can be automated based on order history, purchase history, and even purchase of an individual product.
- SKU Level Dynamic Segmentation
Product or SKU level segmentation is a highly targeted way to reach members based on their past purchases. bLoyal can automatically group customers that buy a particular product or brand into a list that you can use for precision marketing and promotions.
Highly Targeted Loyalty Solutions
With bLoyal’s loyalty and rewards system, customer partitioning is easy. Our solution allows you to create outbound marketing campaigns that will activate and engage your loyalty program members based on products they’re really interested in. You’ll also have access to analytics based on the member segments you provide, so you can quickly report on results and make adjustments as often as you need.
If you’re looking for a powerful loyal marketing solution for your business, call CCS to schedule a demonstration and learn more about bLoyal’s powerful features.
For more information on the above, please contact the CCS Retail Systems, Inc. Sales department (sales) or 1-800-672-4806.
– John
NCR Online Integrated Ecommerce for CounterPoint Users. Add Ecommerce to get the Maximum Leverage in Your Markets. For CounterPoint CPOnline users upgrade to NCR Online with the tools provided. 
