Getting Foot Traffic to Your Retail Store

Internet sales have become increasingly important to retail business, but don’t discount the critical value of getting customers to walk through your front door!  Jeff Wuorio, in an article for Microsoft Business, suggests several tactics you can use to bring foot traffic to your brick-and-mortar store.

 Have a Grand Opening (Or a Grand Re-Opening) – Provide enticements such as food, prizes, and entertainment to make the day memorable. Collect names, addresses, and/or business cards to keep tabs on who showed up.

 Periodically Hold Other Promotional Events – Have an in-store raffle or giveaway, bring in a local celebrity, or promote a contest like “guess how many jellybeans are in the jar” to win a prize. Just make it exciting or different in some way.

 Make Your Business Newsworthy – Leverage media whenever possible by such things as promoting a charity and donating a portion of the day’s proceeds, or bringing in a radio personality to broadcast on a promotional day.

Follow Up With Your Contacts – If you want consistent traffic, you must follow up and then follow up again! Send offers and special announcements. Encourage customers to pass along news to friends. Following up is easy with a new CounterPoint email marketing tool called CustomerConnect. CounterPoint automatically posts customer data to CustomerConnect, allowing retailers to create and send marketing emails to targeted recipients such as hot prospects, frequent buyers or inactive customers. For more information about CustomerConnect, call us at 425-672-4806 or email us.

 Read my next blog for more ideas on getting more foot traffic to your store!

Disaster Prep and Gate Security

Disaster Prep and Gate Security.

I had a recent personal experience that reminded me of exactly why it’s important to have a proper disaster preparedness plan in place…

On a recent weekend, the security Gate for the community that I live in was jammed shut.  I had just come back from running errands, to find multiple lines of cars waiting to get in and out of the only access road the community has.  There were a number of people milling around trying to figure out what to do, while talking on their cell phones, and getting ever more agitated.

The Gate motor appeared to be in a seized condition. This situation prevented anyone from doing a manually assisted opening.  The manual over-ride switch was in a locked housing.  No one there had the key.  There were several home owner association members that had keys, however, one was on vacation, another could not be contacted, and the remainder had just left a few hours earlier on a long distance Motorcycle ride.

On looking at the way the gate chain was attached to the physical gate, the easiest  solution was to simply disconnect the drive chain from the end of the Gate. I figured that all I needed was a sturdy wrench, and deep socket, and socket wrench.  Many decades ago, I learned the value of always carrying a full set of mechanics hand tools in my vehicle at all times.  Since I had all of the tools that were needed in my vehicle, it less than 30 seconds to undo the nut holding the chain,  pull the chain out of the way without damaging it, and then shove the gate open.

After getting a number of thank yous, and bewildered comments on how the solution could have been that simple, I smiled slightly, while cleaning the chain grease from hands,  Turning towards the one lone board member present (but sans keys), I said, "It looks like everyone was lucky that I happened by when I did, otherwise you’d still be waiting around." , then adding, "As a suggestion, maybe there should be a schedule, so that there is always  at least one board member with keys around at all times…"   Obviously, no one had really given this much thought.  If there had been a real emergency, the local Sheriff, Fire, and
Emergency responders current policy is to ram the gate (thereby destroying it), in order to get in.

So with this event fresh in your mind, do you have your computer systems  disaster plan in place?  Winter and its challenges with power and snowed-in conditions is not far off.

5 Critical questions to consider while you are putting one together are:

  • Do you have the technical people on staff, or on retainer, who can deal with any emergency? This would include phone numbers, email addresses of all technical people that would need to be involved in helping with the recovery.  Consider backup contacts, after-hours contacts, weekend contacts and escalation points to the "super-tech" as part of your plan.

  • Do you have Logins and Password for the servers/workstations and other communication hardware, such as routers?  These can be kept online on a backup sever and secured with a product like Keepass.

  •  Is there verified backup media, and do the necessary people have access to it?   This can be Disk, USB Drive, DVD, Tape, or Remote Online server, for example. 

  •  Is there physical pre-staged backup hardware available in the event of complete hardware failure?  An online Backup Server, online Redundant Peripherals, and Components is desirable for your Critical Servers.  Higher-end servers like HP have these options for automatic or semi-automatic cut-overs.  Communication Systems for the LAN, Internet, and Voice should be considered as well.

  • Do you have a written plan on how to deal with likely scenarios?   What the Users. Technical Personnel, Desktops, Servers, Communications Systems are to do. 

If you need assistance with developing your disaster recovery, please contact the CCS Retail Systems Support Department.

Are You Switching Credit Card Processors?

Are you planning on changing your credit card processor?  If you are, there are some things you should be prepared for.

First, you should check with your current processor to make sure you do not have a contract termination problem or penalty.  I recently helped a customer switch their processor.  After getting everything setup in the software and tested, I got a call the next day asking for me to change it back because they signed a contract with their current processor for a set amount of time and it was going to cost the company a considerable amount money to break the contract.  Fortunately, backups of the existing setup were made and I was able to get them switched back in a timely manner.

Another thing to be aware of is processing equipment.  If you process debit cards through your system with pin pads, you will need to get new pin pads or have your current ones re-encrypted with your new processor and merchant information.  Although most customers ask CCS for help when it comes to setting up the credit card processing, some companies do it themselves.  I’ve even heard of the new processor rep. doing it for them. 

I have had a customer who either setup their system themselves or had someone else set it up call and tell me that they cannot run debit cards.  When asked if the pin pads were replaced and they answered "No", I explained what the problem was and was told that their rep said they did not have to.  However the cards would not work until after they requested new pin pads from their new processor.  So keep in mind that the processor may not realize that.

Lastly be aware of how your are processing your authorizations and settlements.  Currently, CounterPoint V7 and CounterPoint SQL can process cards either over the Internet or with a dial-up modem. For Internet Processors, besides changing what processor you are using through the CPGateway Internet service, there is not much that has to be done.  But if processing with a dial-up modem, you need to be sure you have the correct authorization and settlement numbers. 

As with the above Pin Pad "gotcha", not having the correct numbers to use can cause rejected authorization and/or settlements, or a complete rejection of the whole transaction.  It is recommended that you have a dedicated reliable phone line to processes through, especially in a high volume environment.  I have seen where the credit card modem and the fax machine share the same line., There is nothing wrong with this, but in a high volume stores, if there is a multipage fax coming through, all attempts to get an authorization or settlement will fail.  This can cause a backup in getting your customers though checkout and some customers to leave.

If you need help setting up credit card processing for the first time, or switching processors, give the CCS Retail Systems Support Department a call at 800-672-4806 or email_us.  We have a setup form that can be filled out by your processor to give us all the information needed to properly setup and configure your system to accept credit and debit cards.  To avoid any problems. we review your system before making any changes for all the necessary information and equipment for a seamless cut-over.

-Bryan  alt

 

More Ways to Increase Foot Traffic to Your Retail Store

In my last blog, I shared with you four tactics to bring customers into your store. Here are three more from Jeff Wuorio that may be helpful in giving your business a “jump start.”

 Have a Sale – It sounds obvious, but offering something that’s less expensive for a limited amount of time creates a sense of urgency that often sparks customers to act now. Using your customer database to contact targeted customers via email saves you money. Also, contacts can be expanded if you urge your current customers to forward your emails to friends.

 Emphasize Customer Service – Face to face customer contact is one advantage brick-and-mortar stores have over Internet competitors. The product knowledge and enthusiasm conveyed through great customer service keeps customers coming back and spreading the word to others, building even more foot traffic.

 Host a Seminar or Workshop – In-house workshops or seminars, although not a direct effort to sell a product or service, help consumers get the most from what they buy. These workshops and seminars are powerful tools to increase foot traffic. An accounting firm could offer free tax-cutting workshops, a crafts store could offer free classes in creating special scrapbooks, or a greeting card store could offer a gift-wrapping workshop. Whatever the event you offer, advertise with flyers, ads, press releases and in-store signage for the best results.

 CounterPoint’s new email marketing tool called CustomerConnect makes it easy for you to keep track of customer data so targeted marketing emails can be sent to promote your events. Call us now for more information at 425-672-4806 or email us.

CP SQL 8.4.0 – New Feature – Order Management

CP SQL 8.4.0 – Order Management

Radiant plans to release a this new feature in a CP SQL 8.4.0 service pack.

This feature is set to include comprehensive Order Management functionality that allows merchants to process multiple orders simultaneously instead of one at a time using a single, centralized interface. Order Management will provide an efficient, task-oriented work-flow that is designed to streamline order processing for structured, high-volume operations, such as mail-order, telephone-order, and eCommerce merchants.

The Order Management window will includes separate tabs for each stage that an order typically goes through (i.e., Entered, Picked, Pick Verified, Invoiced, and Released), as well as a tab for order lines that have been back-ordered. These tabs display orders that include lines in the corresponding stage, filtered
by location, customer, date, and other user-definable criteria.

Because Order Management allows you to work with orders at the line level, individual orders can appear on multiple tabs, making it easy to see which lines on each order have been back-ordered, entered, picked, verified, invoiced, and released. For convenience, the All Orders tab lists all orders that match your filter criteria and indicates which stage(s) each of those orders is in.

Each tab on the Order Management window allows you to select multiple orders and perform one of the following tasks:

  • Fill back-order lines

  • Print picking tickets

  • Verify picked quantities

  • Generate invoices

  • Release invoiced lines

Completing a task moves the selected orders into the next stage of the process. For example, the "Entered" tab allows you to print picking tickets for selected orders, moving them to the Picked stage, while the Invoiced tab allows you to move order lines to release tickets, marking them as Released.

The Order Management window also allows you to view detailed information for each order including billing and shipping addresses, deposits, notes, and so forth and to add, edit, or delete order lines, as necessary.

Overall, this feature should allow for a faster and more accurate order fulfillment process.

If you have any questions surrounding this new enhancement, please contact the CCS Retail Systems Support Department.

Microsoft issues largest ever security fix

Microsoft issues largest ever security fix on Tuesday, October 12th, 2010.

This series of updates includes the Windows operating system, Internet Explorer browser for flaws that could let hackers take control of a PC.  The new patches fix a number of vulnerabilities including one that allowed the  Stuxnet virus (mentioned in one of my earlier blogs) that attacked an Iranian nuclear power plant and other industrial control systems around the world.

Microsoft has indicated that four of the new patches were of the highest priority and should be deployed immediately for ALL Windows PC’s and servers in order to protect users from potential criminal attacks.

Also repaired were other less serious security weaknesses in Windows, along with security problems in The Microsoft Office Suite of products for PC’s and Servers. There were a total of 16 security patches to address 49 problems in Microsoft’s products.  Some or all of these may apply depending on your operating systems version, and installed components.

CCS recommends that these service packs be installed at the earliest possible opportunity.  Applying these updates will require that users be off the system, and will require that the PC’s and servers be restarted to complete the installation.

As always, if you have questions or concerns, please contact the CCS Retail Systems Support Department.

The Dangers of Registry Cleaners and Optimizers

I’ve been asked by a few customers about registry cleaners and optimizers.  Although some are better/safer than others, I usually recommend against using these tools. A good example of why I am against most of these tools has to do with a recent support call I received.

This particular customer was having problems with their system locking up and randomly freezing. The owners friend recommended running one the the more common cleaners that are out there. After the tool scanned and reported what was found, the user went ahead and told the program to "fix" the problems found.  Although the program did ask if he wanted to make a backup, he chose not to do so.  The next morning, when I received the call, another software program they use for their business, functioned sporadically and claimed that there were missing files.

After some sleuthing, I was able to determine what programs were missing, and asked if any backups were made that we would be able to restore to get the missing programs back.  Although there were backups made to tape, none of the files in question had been backed up for some time. Basically there were no backups.  I found a copy of the programs that were missing and was able to put them in place. Then they could continue running their business and get customers out the door.

The moral of the story is that if you do choose to run any system optimizers or registry cleaners, make sure you make a backup of the system before the tool is run.  Always choose to make a backup of what the optimizer is going to remove.  It is a good idea to have someone knowledgeable with the tools to help if you have any questions. Exclude scanning directories that are either in use or are part of mission critical programs of your operation. 

Luckily we were able to get this customer back up and running quick, but this could have been a disaster that could of taken many hours to repair.  Which also brings up having a disaster recovery plan.  See Johns Blog about Disaster_Planing for information about planning for quick recovery.

If you have any system question or concerns, call the CCS Retail Systems Support Department @ 800-672-4806 or email us.
-Bryanalt

 

CounterPoint Gift Cards

Gift Card Samples and Programs

CounterPoint Gift Cards

When searching for ways to increase your holiday sales numbers this year, consider these numbers concerning gift cards:

  • According to the National Retail Federation (NRF), gift cards will again be the most requested holiday gift this year, with nearly 55% of Americans requesting at least one.

  • A survey conducted by the NRF shows that more than half of Americans plan to purchase at least one gift card this holiday shopping season

  • Archstone Consulting predicts gift card sales to be close to $25B this holiday season 

What’s New for Halloween?

Halloween remains a great sales opportunity for those who keep track of what customers are buying for this unique holiday. According to PRNewswire.com, the trend for this year’s holiday costumes for teens and adults focuses on an Alice in Wonderland theme.

 Several new innovative designs are creating hot-selling styles for retailers. The first is light-up costumes. The Alice and Red Queen outfits feature skirts with layers of tulle interlaced with fiber optic technology to create sparkle and shine.

 Next, there are reversible costumes which give customers two costumes for the price of one. The Cheshire Cat, for example, reverses into the Mad Hatter.

 A third innovation is the costume in a bag, complete with all accessories. No need to buy everything separately; it’s all organized for you!

 Does your inventory process keep you up-to-date on what’s selling, who is buying, and whether you have adequate stock to meet the demand? CounterPoint can help simplify all of your inventory tracking. All it takes is a quick call at 425-672-4806, or an email to get more information. Don’t miss out on those Halloween sales!