When searching for ways to increase your holiday sales numbers this year, consider these numbers concerning gift cards:
According to the National Retail Federation (NRF), gift cards will again be the most requested holiday gift this year, with nearly 55% of Americans requesting at least one.
A survey conducted by the NRF shows that more than half of Americans plan to purchase at least one gift card this holiday shopping season
Archstone Consulting predicts gift card sales to be close to $25B this holiday season
Gift cards not only give your business an interest free loan, but they are a wonderful opportunity to let your customers recruit for you at a fraction of the cost of traditional advertising. Gift card recipients often become new, loyal customers, and often spend more than the amount on the gift card. They also work great for store credit, meaning you’ll never have to give cash back.
Remember, the ability to issue gift cards is built into your CounterPoint System. Please search for "Gift Certificate" in the electronic documentation in your CounterPoint System to easily setup this feature.