Proposed Consumer Privacy Bill of Rights
On Thursday, 02/23/2012, the Obama administration put forth it’s proposal for a Consumer Privacy Bill of Rights, and has asked Congress to pass legislation that will allow the FTC enforce what will be composed of three primary elements:
1. A Consumer Privacy Bill of Rights.
2. Codes of conduct.
3. Strong enforcement support.
Part of the proposal includes:
Individual Control – That consumers have a right to exercise control over what personal data companies collect from them and how they use it. Companies should provide consumers appropriate control over the personal data that consumers share with others and over how companies collect, use, or disclose personal data.
Transparency – That consumers have a right to easily understandable and accessible information about privacy and security practices.
Respect For Content – That consumers have a right to expect that companies will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
Security – That Consumers have a right to secure and responsible handling of personal data.
Access and Accuracy – That consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers (if the data is inaccurate).
Focused Collection – That consumers have a right to reasonable limits on the personal data that companies collect and retain, and is some case how long it can be retained.
Accountability – That consumers have a right to have personal data handled by companies with appropriate measures in place to assure that these companies adhere to the Consumer Privacy Bill
of Rights.
For more information on this topic, you can read the summary at:
The full proposal can be found at:
The White House Privacy White Paper
If you have question or concerns about how this proposal could affect your business and your customers,
please contact the CCS Retail Systems Sales Department.