2012 – The Year of the Customer

Great Customer Service is Paramount!

Customer interaction and customer experience will be the primary focus of retailers during the year 2012, according to a new survey from NRF Foundation recently released by the National Retail Federation. The NRF/KPMG Report finds that “67% of companies rank customer satisfaction as the top strategic initiative for 2012, and 82% say customer service strategies will be their top priority in the coming year, up from 75% last year.”

How will this be accomplished? The prediction is that retail executives will:

  • Invest in programs that directly resonate with today’s shopper

  • Emphasize increasing online sales

  • Focus on web personalization engines, enhancements such as location-based services and  tracking methods unique to shopping habits        

  • Enhance handheld technologies like mobile point-of-sale

  • Use accumulated customer data to create unique consumer interactions

Are you prepared to reap the benefits of great customer interaction? With CounterPoint’s CustomerConnect and CPMobile you’ll have the customer data and the mobile technology to serve your customers in the best possible way, while creating loyalty and return visits to your store or website. If you haven’t investigated these great features of CounterPoint POS Software, we’re here to answer your questions. Call us at 425-672-4806 or email us!

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