Where has EMV been adopted?
Eighty countries globally are in various stages of EMV chip migration, including Canada and countries in Europe, Latin America and Asia. According to EMVCo, as of December 2013:
- 2.37 billion chip payment cards are in use
- 99.9% of terminals in Europe are chip-enabled
- 84.7% of terminals in Canada, Latin America, and the Caribbean are chip-enabled
- 86.3% of terminals in Africa and the Middle East are chip-enabled
- 71.7% of terminals in Asia Pacific are chip-enabled
The United States is one of the last countries to migrate to EMV chip technology. American Express, Discover, MasterCard and Visa have all announced their plans for moving to a chip-based payments
infrastructure in the U.S.
In August 2011, Visa announced plans to accelerate chip migration and adoption of mobile payments in the United States, through retailer incentives, processing infrastructure acceptance requirements and
counterfeit card liability shift.
In January 2012, MasterCard announced their U.S. roadmap to enable the next generation of electronic payments, with EMV the foundational technology.
In March 2012, Discover announced implementation of a 2013 mandate for acquirers and direct-connect merchants in the U.S., Canada and Mexico, to support EMV.
In June 2012, American Express announced its U.S. EMV roadmap to advance contact, contactless and mobile payments and plans to begin issuing EMV-compliant cards in the U.S. in the latter half of 2012.
Within the U.S., the contactless credit and debit cards that are being issued already include some EMV security features.
A number of major U.S. issuers are already issuing or have announced plans to issue EMV chip cards.
If you have questions about PCI compliance, EMV Support in NCR Counterpoint, or other system concerns contact the CCS Retail Systems Support Department at 800.672.4806 or
email us.-Bryan