I got a surprise coupon in my mailbox a few days ago. It was from one of my favorite “sub” restaurants that had just opened a new store near where I live. I had purchased sandwiches from their store near my workplace many times, and was delighted to find that they were now opening a store in my neighborhood. The coupon was for free sandwiches for the month! I noticed that the coupon was addressed to me, not to “resident”.
Staying Connected to Good Customers
Obviously, their POS Software was able to track repeat customers so they could target promotions to those who would likely return and buy (and tell others about their store!) What a nifty way to build your business.
Do you have a program in place for tracking your customers? NCR’s Counterpoint has a feature called CustomerConnect that will do just that. This feature allows you to create recurring email campaigns to welcome new customers, send birthday offers, or tell customers you miss them. Set it up once, and it continues automatically.
Need to group customers? CustomerConnect can do this, too! Group customers by last purchase date, gender, birth month or day, purchase history, category purchased, loyalty program membership and more!
Need to see sales results? Track how many customers came in and made a purchase through closed-loop reporting. This helps you, also, when it’s time to re-stock inventory.
CustomerConnect is a great way to keep those customers coming back for more. Now would be a good time to give us a call at 800/425-672-4806 or email us for more information. Don’t let those customers slip away. Stay connected with CustomerConnect!