Some Dramatic Results From Social Media Marketing
With the obvious expansion of social media driving much of our culture, it should not be surprising that it’s also increasingly driving buying trends. While some companies don’t pay much heed to these changes, they should be, or they could run the risk of being left behind by their competitors.
Whether this involves something as simple as "Liking" something on Facebook, or "sharing" a recent purchase with a friend or family member, these things expose us to thing that would not have ordinarily been on our radar at the time, and may re-direct our focus, if only momentarily.
A recent example of this was my younger brothers Facebook post of a recent purchase of a Gibson Les Paul electric guitar. There were numerous inquiries from friends and family as details of the purchase, including where he purchased it from. While I wasn’t in the market for a Les Paul at the time, it did start me thinking about how long it had been since I had played any of my instruments, and jogged my memory that I needed to purchase some new strings, and a few other accessories for some of my guitars. The only thing that was missing here was a link to a website and a discount offer for an "impulse" purchase of guitars and accessory.
Some Social Commerce statistics
- 27 percent of all time on the Internet is spent using social media
- 74 percent of all consumers indicated that the rely on social networks to guide their purchases.
- 50 percent of all online sales are predicted to come from social media and mobile sources by 2015
Despite the above, astoundingly, only (1) one percent of all ecommerce transactions can actually be traced back to having come from a social media source.
As case in point is the company "Lolly Wolly Doodle", a small home based business that started in Lexington, North Carolina. Since 2009, it has doubled it’s revenue every year, and in 2013 brought in around $11 million in sales. The company now employs hundreds of people.
The founder of the company, Brandi Temple, initially started selling home made niche dresses on eBay that were made from left over fabric from dresses she made for her two daughters. As her sales grew, she had some duplicates made by a factory in China, that ended up being of substandard quality. Fearing possible negative EBay feedback, she decided to post a sample on Lolly’s Facebook page, and asked people to comment and leave their email address if they if they wanted to buy them cheap; and she would just send them a PayPal invoice. She had 153 Facebook fans, which was comprised of mostly Junior League contacts. After 30 minutes, she had sold everything, which was more than she had done in an entire month on eBay.
For more on this particular company, follow link below:
Lolly Wolly Doodle – Explosive growth from Facebook sales. – Tom Foster, Inc. Magazine
If you would like assistance with social media marketing, please contact the CCS Retail Systems Support Department