Happy Holiday Season Predicted

CustomerConnect Leverage for Holiday Season

Good news!  Retailing Today reports a recent prediction from the National Retail Federation, forecasting an expected increase in overall holiday sales of 2.8% to $485.6 billion. Although lower than the 5.2% increase experienced last year, it is a higher than the 10-year average holiday sales increase of 2.6%.

Though economic recovery remains a concern for retailers, indicators suggest that the retail industry is in better shape this year than in either 2008 or 2009. But even with 14 consecutive months of retail sales growth and a substantial reduction in household debt, retailers are still expecting consumers to show reasonable caution in spending.  Combining strong promotions with lean inventory levels will allow retailers to successfully address possible consumer caution this year.

Staying connected with your loyal buyers through CounterPoint’s CustomerConnect will allow you to send those promotions in the right direction. Knowing who buys what and when will help keep inventory levels appropriate for your business operation. 

Be prepared before the holidays by getting CustomerConnect set up now! If you have questions, call us at 800-672-4806 or email us at sales@ccscentral.com.  We’re here to further your success!

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