A digital sign usually consists of a computer or media player device connected to a prominently-placed digital screen. You’ll see these displays in many locations – retail stores, airports, sports arenas, and office buildings. Their purpose is to provide the latest news, weather, advertisements, or information, updated in real time.
Highly effective in POS retail stores, displaying products and prices during checkout, digital signs can also show new products, promotions, and upcoming sales events. They are also useful in corporate environments to help meet business objectives. A great alternative to over-stuffed email boxes, a well-placed digital sign can deliver and reinforce important messages to employees over days and weeks.
To truly succeed in the use of this technology, however, important questions need to be pondered before proceeding with the installation:
- What are the goals for the digital display?
- Where will they be placed?
- How do I choose the right display for my needs?
- When choosing software, do I want a PC or a proprietary software configuration?
- Who will manage the network?
- How will success be measured?
CCS can help you with answers to the questions you have about installing and using digital signage in your business. Give us a call at 800-672-4806 or email us for more information.