Increased Spending Predicted For This Easter

This Easter falls later on the calendar than it has since 1943. This means that the buying period for the delayed holiday will be extended, impacting sales in a positive way. According to Kathy Grannis in an article for National Retail Federation, the average consumer is expected to spend $131.04 on everything from candy to clothes. This is up from last year’s $118.60, but not quite to pre-recession levels.

Retail stores are expecting consumers to stock up on apparel, home décor, food, and candy, even though there is lingering concern over food and energy prices. What’s Easter, after all, without Peeps?

Biggest spenders will be 25-30 year-olds, averaging $173.41 and young adults 18-24 averaging $145.17. An average of $138.55 will be spent by 35-44 year-olds, followed by 45-54 year-olds at $122.17 and 55-64 year-olds at $113.32. Total spending on Easter-related merchandise is estimated to be approximately $14.6 billion dollars.

An increase in consumer seasonal spending makes it extremely important that you keep your inventory accurate. This will allow you to take advantage of sales opportunities and maximize profits.

CounterPoint POS Software is designed to help you maintain optimum inventory levels, control inventory costs, track inventory movement and much more.

Call us at 800-672-4806 or email us for more information about CounterPoint and what it can do for your business.

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