Is tracking your customers a successful way to keep them coming back for more purchases? The answer is an emphatic “YES”! There’s an old rule that says “80% of your sales come from 20% of your customers”. How do you know who those customers are if you don’t have a system in place that keeps a record of who buys what and when?Tracking customers allows you to target your advertising—sales events, mark-downs, new products, special/promotional purchases, seasonal items—to pique the interest of those who would most likely want the information, and in many cases, act on it. Tracking also allows you to reward your best customers with special deals like pre-sale notifications. (One of my daughter’s favorite stores does this to alert her when new shipments arrive in her special, hard- to-find size).
Sending a timely thank you to a customer who has just made a large or important purchase, a quick user-tip on a recently purchased product, or a reminder about an upcoming special event—these are other ways to use your tracking system to bring those customers back.
NCR’s Counterpoint CustomerConnect feature is a great system for tracking your customers. If you haven’t checked this out yet, today is the perfect time to give us a call at 800/425-672-4806, or email us for information that will make this year’s holiday season the most profitable one ever. Don’t delay—the season is nearly upon us!
Marlene.