Trends for the Upcoming Holiday Season
Halloween is barely over, but already retailers are preparing for the next holiday. In my local stores, candy corn, black and orange jellybeans, and marshmallow ghosts are flying from the shelves at 50% off as merchants make way for the year’s major holiday season.
One of the biggest trends expected this year is the use of omnichannel services by retailers—the use of a variety of sales methods to optimize time-saving while providing additional value and a seamless shopping experience for their customers. Whether shopping online from a desktop or mobile device, by phone, or in a bricks and mortar store, services such as price-matching, free shipping, free gift card with purchase, free gift-wrapping with purchase, “rain-checks” for sold-out items, and buy online/pick up at store options will accommodate shoppers while stepping up the competition among retailers.
Digital shopping, especially with same-day delivery, has become a significantly higher choice for technologically-savvy Millennials, so this vital service is necessary for retailers who want to optimize sales in this important age group.
Are you ready for the season? Do you have NCR’s Counterpoint CPMobile and NCR Retail Online? Are you set up to offer gift cards? If you have questions about any of these options, don’t delay. Call us today at 800/425-6720-4806 or email us for more information. Now is the time to prepare for the holidays!
Marlene