What is Springbot?
Springbot delivers an ecommerce marketing platform that combines the power of marketing automation and marketing analytics to deliver a bigbox-style Marketing Robotics service.
Springbot integrates and simplifies the data, content and multi-channel marketing tools (social, online, email, etc.) ecommerce stores need to drive more traffic, conversions and overall revenue.
Springbot helps online stores grow their revenue by taking smarter, data-driven marketing actions in one easy-to-use dashboard.
Some of the specific features of SpringBot are:
Marketing Dashboard
- Data-driven marketing recommendations
- Revenue & ROI tracking
- Channel attribution
- Product conversion reports
Email Marketing
- 3rd party email integration
- Abandoned cart emails
- Welcome emails
- After purchase emails
- Win back emails
Personalization
- Demographic data
- Social data
- Customer segments
- Custom segmentation
Social Marketing
- Hootsuite integration
- Social calendar
Service and Support from springbot
- Plug-in activation
- Onboarding and training
- Daily activity reports
- Continued support
- Online ads
- Retargeting with AdRoll
- Trackable links
How Does Springbot Work?
1) It links to your online store.
Customer, prospect, and purchase history data in your NCR Retail Online store is connected to springbot’s Big Data engine.
2) Launches the smartest marketing actions.
The Springbots go to work and use "Smarter Marketing" predictive analytics to determine which marketing actions will provide your best revenue opportunity. springbot integrates with the numerous industry standard online marketing tools.
What is Smarter Marketing?
Marketing Robotics is a technology solution that combines big data, predictive analytics, channel integration, and marketing mix optimization. Large enterprises, like Amazon and Target, have been perfecting marketing robotics for several years. Now small and medium businesses can leverage these same solutions to grow their online businesses with springbot’s ecommerce marketing platform
3) Allows you to learn from springbot’s tracked results.
Springbot has integrated NCR Retail Online with the top ecommerce marketing tools to track each marketing action from click to conversion, to revenue and ROI.
If you would like some more information on "Springbot", please contact the CCS Retail Systems Sales Department
– John