You Can’t Sell Through A Closed Door

If you’re arguing for short hours, you’re arguing for failure!

Early this year I wanted to reach a business that I had been told about. The problem? There never seemed to be anyone there when I called. Finally I drove to their location. This is what I found.

Welcome to [name deleted]

     Current Store Hours
  Monday                     closed
  Tuesday                    11:30 – 2
  Wednesday              closed
  Thursday                  11:30 – 2
  Friday                      11:30 – 5:30
  Saturday                  11:30 – 5:30   
  Sunday                    closed

        Gift Certificates
        available here !

Guess what, you cannot sell your products and services if you are not open for business! You don’t have to be an Einstein to know this store will not be competitive. Would you buy a gift certificate from them? (My personal question: why did my friend recommend them?)

Yes, this is an extreme example, but too many independent retailers keep lousy hours. Closed early in the evenings? Closed part of the weekend? How are people with jobs supposed to spend money at this store?

I know there are all types of excuses: "I stayed open late last week and no one came in". "I’m the only one who works in my store".

I also know that they’ll never get any more foot traffic – any extra money to hire employees – any customer loyalty if they’re closed when the customer wants to buy.

The Bottom Line: If you’re arguing for short hours, you’re arguing for failure!

Talk to you soon.  ~Norma

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