Work On Your Business – Not Just In It

This is an oldie-but-a-goodie reminder that to make your business successful you must invest in yourself as a business person. Take time to get away from the everyday "crises", recharge your batteries and get the mental fuel to think about what you can do to enhance your plan for success.

The day to day details of running a business can quickly consume every available minute of your time. It’s hard – but necessary – to step back and take the longer view. To get ahead of the ballgame and decrease your stress levels, you need to take the time to work on your business – not just in your business.

– Do some long-range planning as well as work on the sales floor.

– Create a strategic marketing campaign in addition to making sure you’re stocking your best sellers.

– Attend workshops and find time for professional reading in the midst of handling your employee’s crisis of the minute.

It’s easy to get caught up in urgent  tasks and neglect some of the really important ones. Your goal should be to move your daily work life into the quadrant of "effectiveness" – the work that’s important  and not yet urgent.

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