Back to School Expectations for 2017
Incredible as it seems, it’s nearly time for another school year to begin and retailers everywhere are preparing for increased sales. A new flash poll conducted recently by National Retail Federation (NRF) shows that consumers are not holding back on purchasing supplies needed for this event.
Katherine Cullen, in an article for NRF, gives an explanation of how consumers are planning on splurging (or saving) for the 2017 back-to-school season based on the findings of the poll.
· Total combined back-to-school and college spending is predicted to reach $83.6B.
· Average spending per household for back-to-college shoppers is predicted to reach $970.
· Average spending per household for back-to-school shoppers is predicted to reach $668.
· Electronics, clothing, and shoes will make up more than half of the combined back-to-school and college purchasing.
Where will all this shopping take place? Most back-to-school/college shoppers plan to do this in stores, but will also look for online deals. On average, shoppers plan to use four different retailer websites for part of their purchasing.
What do kids want most for back-to-school? A superhero backpack and new fashion sneakers appear to top the list.
Now is the time to get set for the back-to-school rush. If you have questions regarding your POS system setup, call us today for answers. Don’t miss out on sales by waiting until the last minute! Our number is (425) 672-4806 or you can email us.
Marlene