Have you ever wondered which holidays and events are more profitable for retailers? Most of us would guess the one that ranks the highest, but it might surprise you to learn which other holidays and special events bring in the most money. Here’s a ranking list, top to bottom, from National Retail Federation’s Kathy Grannis. Her article The Long and Short of America’s Consumer Holidays shows the trends reported by Prosper Insights & Analytics surveys over the past several years.
Winter Holidays
Back to School/College
Mother’s Day
Valentine’s Day
Easter
Father’s Day
Super Bowl
Halloween
St. Patrick’s Day
While the gap between the top and bottom is significant, some interesting insights appeared in the rankings. Winter Holidays topped the list by far at $600 billion spent. Mother’s Day came in at about $19.9 billion, and Halloween at $6.9 billion. Mother’s Day outranked Father’s Day, Super Bowl made the list, and Back to School/College average spending increased by 31% since 2004. Thanksgiving Day has become the “bargain shopping” day for American shoppers.
Keeping an eye open to consumer shopping trends is one way to make sure your inventory is well-stocked at the proper time. In addition, having the right POS software, like NCR’s Counterpoint, will provide you with inventory features that will make inventory easier to control.
For more information, call us today at 800/425-672-4806 or email us. Get prepared now for those great holidays and events!