About Mothers’ Day

Hooray for Mothers’ Day! 

I just heard that one of my daughters will be home for Mothers’ Day. She has already booked a night at a luxury hotel, a day in their spa, and dinner reservations. We’ll also be shopping together on other days during her visit.  Looks as if she’s following the predictions of National Retail Federation’s latest survey, the 2014 Mothers’ Day Spending Survey conducted by Prosper Insights & Analytics! 

According to this survey, Americans will spend an average of $162.94 on mom for this holiday. This figure is a little down from last year, but total spending is expected to reach $19.9 billion. That represents a lot of business for retail. 

As is customary, greeting cards, flowers, ladies’ apparel items, health and beauty products, jewelry, books, CD’s, housewares, and gardening tools will be high on the list of items purchased. Personal experience gifts, like a day at the spa, and special outings like brunch or dinner, will also share a significant part of overall spending. 

One notable difference in spending this year is that purchases of electronic gifts like tablets, smartphones, and cameras is expected to be down from last year. $1.7 billion is expected to be spent on these products this year, down from $2.3 billion last year. 

Gift cards will be purchased by many gift-givers this year, and why not? It’s a perfect solution for gifting that person who “has everything” or for someone whose preferences are unknown. Total spending on gift cards for Mothers’ Day is predicted to reach $2.1 billion, up from $2.0 billion last year. 

Is your business set up for gift cards?  NCR’€™s Counterpoint has this feature, and we can answer any questions you have about getting this set up in your company with just a call to 800/425-672-4806.  Don’t miss out on those holiday sales!  Call or email us today.


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