Success Strategies for Retial Sales
One of my grown-up daughters wears a tiny size in clothing a size very difficult to find. For years, I have had to search endlessly to find gifts for her for her birthday, Christmas, and just because.
She is very athletic and enjoys running in marathons. She likes to have a variety of running outfits that are easy to wash and dry, so these are items that I look for whenever I shop.
Recently, I found a sporting goods retail store that carries her size. I bought what they had in stock at the time, but told the clerk that I would buy more if I just knew when items in this size would arrive at the store.
Since that purchase, I have been receiving emails letting me know when a new shipment comes in. I may not need anything at that time, but I always go into the store to see the new products and occasionally âstockpileâ things for future gift-giving occasion. I often find something for myself as well!
This type of sales strategy (an over-arching idea or concept for what youâre going to do to make your business a success) helps you increase your bottom line by encouraging your customers to return to your store again and again.
An easy way to keep track of your loyal customers is to use NCRâs Counterpoint POS feature called CustomerConnect. It allows you to target emails to specific groups of customers, create recurring email campaigns, and see sales results. It will even allow you to update email lists automatically at the point of sale.
Wouldnât this be a great tool to help your sales? For more information, call us today at 800/425-672-4806 or email us. Weâll be glad to answer any questions you may have.