Increase Sales by Using Feedback

About Feedback From Customers

I worked late a few days ago and decided to stop by a well-known seafood restaurant on the way home to get a take-out order. The Northwest has GREAT seafood! 

At the restaurant, the employees were very pleasant and cheerful, and really seemed to be enjoying their work. The order was filled quickly, and I was even asked if I would like a few more lemon slices before the order was boxed up.  Before I left, I was thanked for coming in.  Needless to say, I left with a smile on my face and, of course, I’ll be returning soon to this excellent business.

When I got home, I noticed that the receipt had a website address where I could complete a survey about my recent visit. Since I believe in giving credit where credit is due, I logged in and completed the survey. I even added a few words about the person who took my order, as he was really outstanding.

The next day I received an email with a coupon for a free bowl of chowder. The company appreciated the feedback and wanted to reward me for taking the time to do the survey. Now that’s excellent customer connection and it reinforced my decision to go back to the restaurant again. I also told others about my experience.

Would you like to have information like this about how your company is relating to its customers?  NCR’s Counterpoint POS Software allows you to customize your receipts to include your website address for surveys like the one described above. It also has a feature called CuistomerConnect that will help you track information on who is buying, when they are buying, and what they are buying. This helps with inventory stocking needs, and also helps you to target specific customers for special sales and rewards.

If you would like more information about NCR’s Counterpoint POS Software and CustomerConnect, call us today at 800/425-672-4806 or email us. You’ll be glad you did!

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