Mothers’ Day Sales Look Promising
It appears that this Mothers’ Day will be a good one for merchants across the country. National Retail Federation’s new survey conducted by BIGinsight predicts that consumers will spend an average of $168.94 on Mom, up 11% from last year’s $152.52. Total spending may reach a whopping $20.7 billion!
It’s not only moms that consumers will be gifting. Consumers will be buying for other women in their lives as well, including their wives (23.6%), daughters (10.5%), grandmothers (8.5%), and sisters (8.2%).
What products are expected to move off the shelves quickly this year? Flowers, apparel and gift cards traditionally top the list, but this year shoppers are expected to spend more than $2.3 billion on electronics, up from $1.6 billion last year. It appears that lots of moms want a new tablet or a new smartphone!
Another interesting trend is that nearly three in ten (28.5%) of Americans will buy their gifts online this year. That figure is up from 25.6% from last year and the highest in the survey’s 10-year history.
Perhaps it’s time for you to investigate NCR Retail Online. This NCR Counterpoint feature will help you reap in your share of the profits from not only this holiday, but many more to come. If you want more information, call us now at 425-672-4806 or email us.