Easter shoppers will be staying close to their budgets
In an article titled Easter Shoppers Go Thrifty in 2013, Kathy Grannis reports that National Retail Federation’s annual survey predicts that Easter shoppers will be staying close to their budgets when they shop for this special holiday.
Overall, Americans will spend $17.2 billion on Easter purchases and will be looking for good deals for chocolates, candy and colorful apparel. Ninety-one percent will purchase candies like jellybeans and chocolate bunnies, while forty-eight percent will purchase clothing.
Where will they buy these items? Preferred locations are shown below.
· 25% – At Specialty Stores
· 41% – At Department Stores
· 21% – Online
· 63% – At Discount Stores
· 11% – At Specialty Clothing Stores
This would be a great time for you to contact customers who would most likely visit your store for holiday shopping. Being able to identify who your customers are allows you to send them emails and/or flyers announcing holiday specials and sales. Tracking your customers is easy by using NCR’s Counterpoint CustomerConnect. CustomerConnect is the only email marketing tool specifically built for retailers. It gives retailers the customer data needed to effectively connect with consumers, drive sales and increase customer loyalty.
If you have not yet investigated this useful tool, we’re here to answer your questions. Call us today at 425-672-4806 or email us for more information.