There are158 days left until Christmas – 21 weeks! But of course, Christmas shoppers have been buying for a month or 3 before that December deadline. If you haven’t started thinking about your holiday gift cards, get busy. These will be one of your biggest sellers.
Why You Need Gift Cards Especially during the Holidays, Gift cards are a top holiday purchase. The trend continues to grow year after year. According to a Holiday survey, 66% of consumers planned to purchase at least one gift card during the season, placing gift cards as one of the top holiday purchases. Here are a few key reasons gift cards are a key ingredient to a retailer’s holiday success:
· Everyone loves to receive a gift card Gift cards are an easy, convenient purchase for shoppers. Gift cards also target last minute shoppers, as well as people who don’t want to participate in the shopping bustle. Place your gift cards by the POS terminals as a last minute reminder.
· Redemption increases sales According to a study, 61% of gift card recipients spend 20% more than the value. And those shoppers are shopping off-season, primarily in January, which extends your holiday shopping season. In fact, over 60% of gift card redemption’s occur in January
· Interest-free business loan Selling a gift card is like getting an instant loan, and sometimes you don’t even have to pay it back. Another survey found that nearly half (47%) of consumers have at least one unused gift card. In addition, it is estimated unused gift cards equate to $8 billion and up each year. Now that is an economic stimulus!
And remember, Gift Card processing is included in your CounterPoint Point of Sale system.
Talk to you soon ~Norma