Social Sharing – A Huge Opportunity for Retailers
There you are, sitting at your computer or using your mobile device to check out your “friends” comments on Facebook. Your friend, Mary, says she “likes” a certain product that you’ve been hoping to buy and provides a link to the product page on the retailer’s website. Confident that your friend would never lead you astray, you immediately click onto the link and decide to buy the product on the spot. This is an example of Social Sharing that is now driving retail purchasing in a big way.
For example, Pinterest is a new form of social sharing that is designed to exploit this new phenomenon. Pinterest is an online pinboard. You can organize and share things you recommend.
In an article for retailwire titled Survey: Social Sharing Driving Purchases, Tom Ryan writes about a survey sponsored by Sociable Labs. This survey of 1,088 online shoppers who use Facebook found that 62% have read product-related comments from their friends. 75% of these respondents clicked through to the retailers’ product page, and 53% made a purchase. Social sharing appears to be very helpful for consumers shopping for a product—the new technology-driven “word of mouth.” For retailers, it’s a significant way to boost sales.
CounterPoint Online (CPOnline), is an ecommerce and web-hosting service that will help you quickly extend your product offering to the web, allowing you to cash in on those social sharing potential customers. Don’t miss out on this important way to increase your bottom line. We’re here to answer any questions you may have about setting up this valuable tool.
Call us today at 800-672-4806 or email us for more information.