Handling “Disruptive Technologies”

Sara Rand, Senior Director at National Retail Federation, reported in a session at Innovate how some technologies can be a challenge for retailers. First presented by Gartner’s Van Baker, two sources of disruption were identified.

Multichannel shopping behavior – While most multichannel shoppers prefer to research products online, except for a few specific products, a large majority will make the actual purchase in a retail store. This makes it a priority for retailers to make sure that they are accessible to customers who want to shop on their computers, phones, in a store, or by catalog. Knowing the behavior of your specific customer base and providing expertise and consistency in merchandising, pricing, promotions, and return policies can turn this liability into an asset.

Mobile technology – The explosion of smart phone usage requires that retailers be ready with retail-specific tools to encourage customers to use the technology for research. A scan-able barcode on each product, for example, that brings up detailed product information, reviews, or a loyalty program price could be the factor that determines the completion of a sale. 

Having the right Point Of Sale Software is a terrific advantage in keeping track of your customer base. CounterPoint’s CustomerConnect is the tool that will help you effectively keep in contact with your customers, drive sales and increase customer loyalty. Call us now at 800-672-4806, email us, or check out our website for more information.

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