What You May Not Know About Coupon Users

I’ve always been a coupon user. I use coupons from the newspapers, telephone directories, flyers, grocery stores, restaurants, online stores, car dealerships, beauty shops—wherever I can find them! I admit that it takes a little time to keep them organized, but it does save money, lots of money!

I have always felt a little uncomfortable when I redeem coupons. Coupons are for poor people, right? Who wants to advertise that pinching pennies is a necessity to keep the budget under control?

It turns out that I am a part of a very elite group! Well-off and well-coiffed adults use coupons more, according to new research from Harris Interactive on behalf of Coupons.com. Here are some other things you may not know about coupon users:

They are more affluent – 6 out of 10 adults with an annual household income of $100,000 or more have used a coupon in the last 6 months.

They are more educated – Adults with college degrees are almost twice as likely to have used coupons in the past 6 months as adults who didn’t graduate from high school. They also search more often for coupons online.

They are more metropolitan – More than 3 in 4 adults who have used coupons in the last 6 months live in cities.

They are equally divided between men and women – Not only that, but a third of the men (like women) have a designated place to keep their coupons, and 18% tell their male friends of a coupon deal they found on the Internet!

Surprising? I don’t think so. Saving money is always a smart thing to do. So what are you doing in your business to bring people into your store by promoting coupons?

CounterPoint has terrific tracking of customers and their purchases. Multiple reports allow you to track what and when your customers are buying. Based on these reports, you can send group or individual coupons to get customers back in the store for different situations:

“Haven’t seen you in a while; please come back. Here is a 10% off coupon.”

“Items you have purchased in the past are going on sale; here is a ‘favorite customer’ coupon for an additional 5% off.”

“Thanks for your recent purchase; come back soon! Here is a coupon for 15% off.”

Customer Data Mining and Coupons are GOLD. CounterPoint can help make it simple for you. For more information, call us at 425-672-4806 or email us.


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