The scammers take photos from other sites so the image looks official and also incorporates top search terms into the website so it's sure to be at the top of searches. This means the site is just lying in wait for a victim who will eventually click on its thumbnail image. Users are then subjected to "scareware," or a program that tells the searcher that his or her computer is infected and must download an anti-virus program (a fake one) immediately. The fake anti-virus could do anything from scanning your hard drive for sensitive information to using your computer to send out more viruses.
