High Tech Tools
Competing with big chain stores on prices is a constant challenge for small businesses. New technology, however, is helping those small businesses improve their sales by finding unique ways to customize and personalize the sales experience for their customers.
Recognizing that customers often can’t carry big packages, for example, a retailer can use an app called Dolly to arrange for merchandise to be picked up and quickly delivered from the store to the customer’s home.
Another app called Belly helps create an emotional connection between the store and the shopper by allowing the customer to accumulate rewards points at thousands of small businesses.
Selling on an online marketplace that specializes in just one type of merchandise is another way that a small business can cater to the individual needs of its customers. Everything they may need is in just one place, so the odds are better for a sale.
A computer program called Reflektion acts as a personal shopper for the customer. Once the customer lands on the retailer’s website and clicks on a product, the software finds the customer’s location and starts suggesting more merchandise that might be of interest. This increases the possibility of a sale.
Personal texting, although more labor-intensive, is another tactic used by a small retailer’s sales staff to increase sales. Even if the customer doesn’t buy immediately, there’s a likelihood that this will happen when the next birthday or anniversary rolls around.
Are you taking advantage of new technology to stay connected with your customers? Have you check out NCR’s CustomerConnect? Today would be a good time to call (or email) CCS at 800/425-672-4806 to get answers to your questions!
Marlene