Yesterday I received in the mail another coupon from my favorite sub shop. It was for a free sub of any kind—a reward for my continued patronage. I love getting these coupons because I really like sandwiches from this place of business, and it also helps the budget! I have also bought gift cards frequently because I know that if I like their products, so will my family and friends.
How do they know who should receive these coupon rewards? Well, they obviously have a POS tracking system that records who is buying what, and when this happens. Each time I visit the store to buy food or even a gift card, this is recorded in the software and can be retrieved through selective reports. This information can be used to direct advertising, announce sales, apply rewards, and even help with re-stocking inventory!
NCR’s Counterpoint has this feature. It’s called CustomerConnect. A powerful integrated email marketing system, it can help you grow your business by driving sales. Just look at this list of things CustomerConnect can do:
Create recurring email campaigns, for welcoming new customers, sending birthday offers, or telling customers that you miss them.
See sales results. Closed-loop reporting lets you see how many customers came in and made a purchase.
Update email lists automatically. Add new customers, update existing customers easily.
Target emails to specific groups of customers. Group VIP’s, loyalty card members, or purchasers of specific products.
Why wouldn’t you like to use this system in your company? Now would be a perfect time for you to call us at 800/425-672-4806 or email us for more information. Start connecting today to boost your sales!
Marlene