I had an afternoon appointment a few weeks ago to have a manicure. It was for 3:00 P.M., and the store was supposed to be open until 5:30 P.M. I was delayed by an earlier appointment at the doctor’s office, so I called to let the shop know that I would be 15 minutes late, and was told that was O.K.
When I arrived 15 minutes later, I was surprised (and annoyed) to find that the shop was closed. All lights were off and nobody was around. As I had given my cell phone number to the receptionist, I couldn’t understand why I was not called if they had need to close the shop early. If they had called, I could have rescheduled to another day. Will I return to that store again? Of course not! Customers who return to a business are customers who feel valued. I did not feel valued by this business.
Using common courtesy is one way of showing customers that they are valued, but another way is to stay connected to those who honor you with their business. NCR’s Counterpoint POS Software has a great feature called CustomerConnect that helps you do just that! It allows you to track your customers, so that you know when and what they are buying. You can then target your advertising, sales events, and special markdowns to those who are most likely to return to buy more of your products and/or services. CustomerConnect can also help you with your Inventory, alerting you that it’s time to re-stock items that are quickly sold.
Curious about CustomerConnect? We’d be happy to answer any questions you may have. Call us today at 800/425-672-4806 for more details. You can also email us! Start improving your customer connection today!
Marlene