Track Your Customers to Increase Your Profits
I visited my favorite hardware store recently to buy a missing screw for my coffee maker. While I was there, I noticed that they had a new display in a very prominent place in the store. Of all things, it was a display of funny greeting cards!
The cards were really funny—some of the best I have ever seen—so I stocked up on my supply. I bought about 15 for various occasions. I also mentally recorded that this was the best place to go to replenish my supply when my cards were used up. I hoped I could remember this store in the future, but unfortunately, my memory is not what it used to be! Also, since the cards were being snapped up quickly, I wondered when new ones would arrive in the store.
I wandered around the store to see if they had any other new offerings, found a few more things to purchase and headed for the check-out lane.
When checking out, the clerk asked me if I would like to be on their mailing list so I could be informed of new arrivals and specials on their products. I signed up, of course, and now I get emails and mailers that help me to save time and money. And best of all, I won’t forget this store because I get constant reminders!
Do you have a POS System that will allow you to keep track of your customers so they will return again and again for your products? NCR’s Counterpoint has a feature called CustomerConnect that does just that. Not only does it allow you to track your customers, but it allows you to keep your inventory stocked with the products that are selling. It also helps you target frequent buyers for advertising certain products, and for rewards and discounts. Why wouldn’t you want a feature like this!
We’re here to answer any questions you have about CustomerConnect or any other Counterpoint feature that interests you. You can reach us by phone at 800/425-672-4806 or you can email us. Don’t delay! Increase your bottom line with NCR’s Counterpoint!