Improve The Way You Connect With Your Customers By Email
Now that I’ve covered the 10 Email Marketing mistakes that can subvert your attempts to reach your customer and prospects, here are 5 interesting facts to help you make better decisions when creating your email. These facts will allow you to improve the way you connect with them.
Top Subject Lines That Work
According to Marketing Sherpa, the top three subject types that compel subscribers to open emails contain one of these:
1. Discount Offer
2. Free Product Offer
3. Familiar Name Brand
Why Internet Users Give Their Email Address To A Company
67% of US users say they give out their email address to receive discounts and promotional offers. Only 14% said their motivation was to interact with the brand.
Design Emails To Be Read On Mobile Devices
43.5 million people in the US were reading email daily on a mobile device by the end of 2010 according to a study by comScore.
Keep Images To A Minimum
Only 33% of those surveyed have images turned on by default in their email client according to Marketing Sherpa. This is down from 55% in 2006.
Merchants Are Planning More Email Marketing
79% of merchants surveyed by the e-tailing group are planning more targeted emailing to improve their website performance.
Email marketing should be a big part of your marketing plan – both today and for the future. Why? Because your competitors are doing it. So it’s up to you to do it better. CounterPoint Customer Connection can help you do this!
Talk to you soon. ~Norma