In an article by Jacquelyn Smith for Forbes.com, a list of America’s Most and Least Reputable Big Companies, compiled by Reputation Institute, is shown. Can you guess what company tops the list as most reputable? It is Amazon.com.
According to Anthony Johndrow, managing partner for Reputation Institute, Amazon.com tops the list because it “stands for more than what it sells”. Innovative products and services, a trustworthy and ethical customer experience, and a strong financial performance combine to create a meaningful connection between Amazon and its customers.
Care to guess who is dead last on the list? It’s Freddie Mac (Federal Home Loan Mortgage Corporation). If you look at the guidelines given above that ranked Amazon so highly, it’s easy to see where Freddie Mac failed its customers!
The standards used to judge big companies also apply to small ones. What are you doing to make sure that your customers are receiving the very best experience possible when they patronize your business?
CustomerConnect is one of many tools CounterPoint POS Software offers that will help you in this direction. It gives retailers the data needed to effectively connect with consumers, drive sales and increase customer loyalty.
If you would like more information about CustomerConnect, call us today at 800-672-4806 or email us. Your success is our success!